Similarly, while you can collect more than 25 parameters in a single event tag, only 25 would be passed on to reporting. Even though this limit doesn’t seem to be technically enforced (you can collect 500+ unique events), you’re still in violation of a collection limit, and Google can start enforcing this limit at any time. See this article for the full list.įor example, you should avoid collecting more than 500 unique event names in GA4. Unfortunately, GA4 events have some arbitrary, and frankly very annoying, quotas and limits that you need to be aware of. If you’re using Google Tag Manager’s Preview mode to test your tag with (as you should), the hit will automatically have the _dbg parameter set, and you’ll see it in DebugView. Once you’ve configured the event name and the parameters to your liking, all you need to do is add a trigger to the tag and start collecting the data. You do need to register them in GA4 for them to be available in reports. User properties are similar to user-scoped custom dimensions in Universal Analytics: they apply to all future hits from this user, until a new value is set for each. Remember that if you want to use parameters in reports, you need to register them as custom dimensions.Īdd any user properties you want to set with this event. If you use a configuration tag, then any parameters set in that will also be applied to this hit (with the values fixed to what they were when the config tag was fired). Try to avoid using the same names as automatically collected events unless you know what you’re doing.Īdd any parameters you want to send with the event to GA4. The name of the event as will be shown in GA4 reports. Alternatively, you can ignore the configuration tag and just set a measurement ID manually. If you want to use a configuration tag, you can select it here. Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox!Īn event hit, when sent to GA4, comprises an event name and parameters.įurthermore, parameters can be divided into automatically collected parameters and custom parameters.įor example, here is an event named page_view, sent with a bunch of parameters to GA4: While mobile app events and gtag.js implementations will be discussed in passing, I have chosen this particular focus due to the overwhelming popularity of Google Tag Manager as the primary means for collecting data to Google Analytics. This guide will be focused on data collection for the web, mainly using Google Tag Manager.
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